In the world of entrepreneurship and business, it is well known that relations with your clients is essential for success. Even though we are all very busy, and we have to admit, marketing is taken care of last most of the time. This, even if we are well aware of it importance, there are just so many things to do.
If I asked you what was your list of tasks to do today, where is located ‘’sending newsletters’’? Right in between ordering new paper for the printer and phoning for your dentist appointment? And what if we completely took out this task from your list?
In the digital era, having automated systems is now possible and easily accessible. This said, there are some elements of your marketing strategy that could be done without you even needing to intervene, such a sending out newsletters. How? Using functions like automated marketing from MailChimp.
Combining Inbound Marketing and newsletters
Are you aware what Inbound Marketing is? We have already talked about this in previous blog posts, but briefly, it is a way to attract clients to your brand with the use of a few tactics such a newsletters, blogs and SEO. Contrairely from traditional marketing that is to go directly put your brand into people lives, inbound marketing is a way to attract them to you.
Sending out newsletters is an essential tool to attract clientèle towards your brand, this lets your inform your audience, to teach them about yourself and to grow a relation with them, but most importantly redirecting your client to your website.
You will be able to send newsletters for many purposes such as:
- Thanking the client to have signed up to your list
- Celebrate things such as anniversaries using promo codes
- Inform them of new blog posts
- Promotions and Sales
As you can see, where ever is located the client in your sales funnel, there is a dedicated email to each one of them. This way you can grow a relation with your target market and bring him towards the buying phase.
It is well proven, newsletters can help you generate more sales if it is well implemented, a lot more sales. With its automated tool, MailChimp has been able to generate 16 more times the amount of orders per receiver rather than spam mails!
How does MailChimp help you with your automated marketing?
MailChimp will help you maximize revenue while at the same time minimizing the amount of work you have to do, and this, completely free.
Instead of having to create an email ou a campaign for every new client, every new event, MailChimp offers you the possibility to create automated campaigns that will be sent out for you. This way, no client should or will get lost when they are in your sales funnel, you will be able to stay in contact with him at all times, even if you are very busy.
You will have access to many pre established options for you, using an easy navigation platform that is easy of use. Instead of creating an email for a specific reason, you will be able to automate it, to never have to rewrite it again, this is a very great way to optimize your time.
You don’t have to be worried about getting lost in the automation process and the creation of your campaigns, you will be guided by MailChimp through this process who created campaigns depending of your marketing objectives. All you will need to do is fill in the fields and MailChimp will take care of the rest!
You will have access to many different functions allowing you to segment your audiences into categories and personalize what you send in order to reach your audience directly where it is, to grow and maintain a relation with them.
In the end, we need to remember that newsletters is another tool that takes part when implementing Inbound marketing to attract clients, to seduce them, then convert them on your website. Never underestimate the whole portrait, the objectives, and the rest of your content strategy such as blog posts and video content that can allow you to maintain furthermore relations with your clients and to feed your newsletters.