At a certain time, having your own business meant buying land, building from your own hands the walls and roof of the business, hiring people to run it, finding shelves and stock to sell and being opened for convenience hours.
If we wanted to grow our market, going ahead to meet clients, we had to repeat this process and go settle a business physically somewhere else. This was inconvenient for small businesses who their only goal is to do their own little business and share their products they are passionate about.
This is when online commerce comes into play. With online commerce we take down the barriers of physical businesses, opening up to everyone. You will see how online commerce and Shopify can help you share your products with almost no limits.
To the conquest of the world
We often hear people say that it is truly possible to spread your brand to the whole world with the use of internet. Online commerce will allow you to do the same thing, but with your product.
Without a physical store in a city somewhere or a shopping center, your can go where you will probably never have been. With a Website, you can go anywhere.
More importantly, you don’t even have to pay for business space, storage space and employees for ground work. All these things can be done directly from a computer. This said, an online commerce will require almost as much work as a normal business, but will free you from barriers imposed by physical businesses.
No more business hours to follow, no more space rental cost or any furniture a store needs. You will be opened at all times, always ready to offer your products and serve clients from all around the world.
With a website, a little bit of online marketing experience, a well grown audience that follows and cares for your brand, you can accomplish miracles.
You have a well build store? You can use the web also!
Online commerce also allows businesses that are already established to prosper and grow even more. Benefitting from your already built clientele with your physical commerce, you will also be able to prosper into other markets, at low costs. For some companies you will be able to use the same storage space, and the same team you have already in place.
We need to remember that online business does not ruin your physical business or vise versa, both work to enhance each other in many ways. This is where the interest of having an online commerce while a physical comes into play.
A study from Forbes in 2016 shows that more than 48% of American consumers will do some online research about a product before going into store to buy it. One of our clients Mode Choc shows to have increased their visibility in other market, such as in Montreal and other cities thanks to their online stores.
Shopify, a simplified online commerce
Beyond thinking that online commerce is complex and hard to manage, there are many tool to help you ease out the process, such as Shopify.
A platform to help you with your online store that holds a good reputation, Shopify offers you the possibility to create your online store in less then an hour. How? Guiding you step by step and simplifying your life, Shopify has a great guided process when doing the completion of your online store.
All you have to do is choose a theme, a domain name, upload your products and its done! While being easy of use, Shopify offers hosting costs that are ridiculously low.
From $29/month, you have access to a load of functions and services for your online website. You will be able to choose the most favourable plan that best suits you, and add the functions you prefer. The point is that Shopify will offer you functions that will suit your needs.
Finally, having an online presence is not something that entrepreneurs should neglect, that is why platforms that are easy of use like Shopify are so popular. Try it yourself, the results will surprise you.